delafraiche: octobre 2010

An old favourite

Eram is a popular shoe store.

Translation :
Happy Mother's Day Mum (on the box).
Life can be cruel.

W1 – I didn’ t know Pierre got all steamed up over bums.

W2 - Yeah. Seeing them lying down like that, on the ground, it makes him go crazy.

W1 – I saw that.

W2 – At the same time, it’ s true that, with him, the homeless get what they deserve.

W1 – That’ s for sure.

W2 – The first time, he did it just like that… accidentally. And now, he keeps doing it again
and again.

W1 – If everyone had the guts to act like him, the streets wouldn’ t be the same.

VO
By giving regularly 20 euros to Doctors of the World, Pierre made it possible for ten
homeless people to receive care.
You too, make a donation on werealldoctorsoftheword.org

Fade to black

We’ re all Doctors of the World

(out early november)

Doctors of the World

Translation of the dialogue :

G1 – Any news from Steph?

G2 – I think he’ s alright.

G1 – Anyway, him, as long as he has money to give to whores, he’ s happy…

Pause.

G2 – I’ d like to be like him.

G1 – You never did it?

G2 – I’ m ashamed but no, I don’ t really know why. And you ?

G1 – Once. A long time ago.

G2 – And so?

G1 – Well, it’ s true, after, you feel great.

G2 –It’ s Steph who’ s right.

By giving 60 euros to Doctors of the World, Steph made it possible for three prostitutes to get
access to care.
You too, make a donation on werealldoctorsoftheword.org

Fade to black

We’ re all Doctors of the World

(out early november)

Wonderbra

Multi awarded website for Wonderbra in 2006 :
Gold Medal Multimedia aux Golden Award of Montreux
Clic d'or interface aux Clics d'or
Gold Winner Fashion et Gold Winner Navigation aux W3 Awards
Silver Epica
Bronze Winner aux Eurobest Live
Webby Nominee

Not online anymore but here's a short film telling the story.
http://vimeo.com/5471157

The Ebay of broken objects for Superglue

Client didn't have the money for this in the end.

The upside down website

Bank stuff

Champagne

For Dom Perignon, France's finest champagne that has NEVER done any advertising, we suggested to send a bottle in space.
They do have a baseline from the very beginning and it was written by Louis XIV himself who said, as he was tasting: " I'm drinking stars ".
Selected guests would have been invited for the launch in a fancy astronomical site while the real photo could have made the print campaign. Too bad it didnt happen.
That was before Toshiba's outterspace chair experiment.