Champagne

For Dom Perignon, France's finest champagne that has NEVER done any advertising, we suggested to send a bottle in space.
They do have a baseline from the very beginning and it was written by Louis XIV himself who said, as he was tasting: " I'm drinking stars ".
Selected guests would have been invited for the launch in a fancy astronomical site while the real photo could have made the print campaign. Too bad it didnt happen.
That was before Toshiba's outterspace chair experiment.